ABOUT L&L

ABOUT L&L

I'm Emilie! I created Lovely and Loveless in 2016 - when my passion for vintage clothing collided with an overwhelming motivation to change the way we consume fashion. After working in the fast fashion sector, I quickly realised it was not only spiralling down an unsustainable path with unethical practices - but fast fashion companies were compromising massively on quality and clothing longevity.

We have gained over 50,000 followers across Depop, Instagram & ASOS Marketplace - with sustainability and ethical consumption at the heart of our business. Our packaging is 100% paper, making recycling easier.

Most importantly, our clothing is DREAMY... did we forget to mention that?